TOBY KEITH RINGS IN THE SEASON WITH "RED SOLO CUP" Holiday Video, Retail Scarcity And Wild (s)Hot Chocolate Recipe
(NASHVILLE, Tenn.) What's red and white and evokes fond
thoughts this time of year? Santa, sure, but coming up fast is "Red
Solo Cup," Toby Keith's ode to the iconic beverage receptacle. A new,
holiday-themed version of the explosive online video (currently more than 6
million views) has been released. Call it an early Christmas present for
fans of the song.
"Red Solo Cup" sold nearly
100,000 copies last week, a 90% increase for the song, which continues in
the overall top 10 on iTunes. Fast approaching the 500,000 download mark, the
tune is also powering gains for the album. Clancy's Tavern saw a
49% increase last week, rising again to one of the top Country albums.
At radio, "Cup" is one of
the most added songs and already Top 20 just a few short weeks after its
official release. Meanwhile, retailers may be seeing a run on the red Solo cup,
as one visitor to Wal-Mart found at a display full of blue and yellow Solo
cups. A sign tacked to the shelf read, "Thanks to Toby Keith, we are
out of red Solo cups."
Helping Keith's fans celebrate the season
is a new drink recipe for the entertainer's signature spirit, Wild Shot
Mezcal. The recently launched brand is turning the mezcal market on its ear,
and Wild (s)Hot Chocolate can only add to the festivities. We hear it goes
down particularly well when served in a red Solo cup.
Watch the Holiday Version of the
Wild (s)Hot Chocolate
1 oz. Wild Shot Silver
½ oz. Kahlua coffee liqueur
2 oz. heavy cream
4 oz. hot chocolate
Top with whipped cream and a dash of cinnamon