(NASHVILLE, Tenn.) One of the most consistent hit
makers in popular music history, Toby Keith has also watched a few of his songs
transcend the moment to become something more. But he's never seen anything
blow up quite like his current single "Red Solo Cup."
All Access recently noted that the song has made the Red Solo Cup "today's
newest celebrity …and it's all [because of] Toby Keith." But don't
take their word for it. Consider:
· More than 10 million viral online views for the video and
· Fastest selling single of his
· Single certified gold and platinum
· No. 1 on the digital genre
chart 9 of last 11 weeks.
· Jumped No. 42 to No. 18 on Sirius
XM's "Hits 1" Pop station.
· No. 1 most-played on jukeboxes for
the past month.
"Red Solo Cup" is also powering sales of Keith's latest album, Clancy's
Tavern, which is currently at # 2 after its No. 1 country debut 12
weeks ago. Anecdotally, reports are coming in of empty shelves at retailers as
consumers "prepare to party" by picking up the celebrated red cups
and bypassing still plentiful blue and yellow versions.
Meanwhile, beverage distributors seem to be doing their best to keep up
with demand for something to put in said cups. Toby's signature Wild Shot
Mezcal is now available in 38 states. Keith's foray into the world of
spirits has contributed to a resurgence for mezcal and has been heralded
in the beverage trade press.