08/08/2011

TOBY KEITH'S MEZCAL TAKES TO THE WORLD WILD WEB

(OKLAHOMA CITY, Okla.) The website for Toby Keith's Wild Shot Mezcal has launched at www.wildshot.com, ushering the storied Mexican spirit into a brave new world. Momentum for Keith's signature brand is growing alongside that of the drink in general, with the New York Times recently raving about mezcal's "star turn."

 

            Music fans, mezcal drinkers and especially those who are both can now learn its colorful history, discover recipes (see below) and submit photos of themselves with their own bottle of Wild Shot. Special posting preferences are given to those submissions that picture someone chomping on the famous worm included in each bottle.

 

            "Blame It On The Worm" is Wild Shot's slogan, and the image of Toby himself with a worm pinched between smiling teeth adorns the site's homepage. Wild Shot Mezcal comes in Silver and Reposado variations. Distributed nationwide and available at all of Keith's I Love This Bar & Grill locations, Wild Shot is quickly becoming a leading brand in one of the fastest growing beverage market segments.

 

            And it is but one more successful endeavor for Keith, who just announced the Oct. 25 global release of his next album Clancy's Tavern. The album's first single "Made In America" is on the verge of Top 10 just a few short weeks after its radio debut. Meanwhile, Keith continues on his Ford F-Series sponsored Locked & Loaded Tour, performing coast-to-coast for standing-room-only crowds.

 

              Frozen Blue Mezcalita:

              1.5 oz. Wild Shot Silver

              1 oz. Patron Citronge

              Splash of Blue Curacao

              8-10 oz. margarita mix

              Add to ice and blend

              Salt Rim