04/05/2012

Local Owned Family Business Introduces Trace Adkins Hightower's Country Smoked Sausage

MINDEN, La., April 4, 2012 -- Today marks the expansion of a Louisiana based, family-run business, Hightower Enterprises LLC, as they partner with Country Star Trace Adkins to bring Trace Adkins Hightower's Country Smoked Sausage exclusively to Brookshire Grocery Company.

The new partnership is one that truly started at home. For the past forty years, Marvin Hightower has produced Hightower's Country Smoked Sausage as a family-owned company in northwest Louisiana - not far from Adkins' own hometown. The Country star grew up on Hightower's, which has made and distributed the highest quality pork sausage since 1972.

"When you think about home cooking, you think about family and tradition. The Hightower's family business was a part of my family's meals growing up. I'm happy to join them as they expand beyond Louisiana to all the families served by Brookshire Grocery Company stores."

Hightower's outstanding taste comes from their long-term commitment to a secret, traditional recipe that calls for no added water, a great balance of spices and the true flavor of high quality USA meat.

 

BGC is the product launch exclusive retailer for Trace Adkins Hightower's Country Smoked Sausage.

 

Since 1928 BGC has operated on the principle of putting people first. Known for friendly service, clean stores and strong community support, BGC operates 152 stores in three states (Texas, Louisiana and Arkansas) under two brands, Brookshire's and Super 1 Foods. BGC operates with a mission of providing a great food and shopping experience to everyone who walks through the doors

"Being the exclusive retailer of the high quality, Trace Adkins Hightower's Country Smoked Sausage is a great way to reinforce our mission," said Rick Rayford, BGC president and CEO.

You are invited you to visit www.traceadkinscountrysausage.com and sign up for notification of new places to purchase and the opening of the eStore.