(Sept. 4, 2012 -- Nashville, TN) -- Trace Adkins' latest anthem, "Tough People Do," was rushed to all digital retailers over the holiday weekend. The race to make the song available followed Adkins' live performance of the song in Tampa, FL on 8/28 at a charity event following the RNC.


Introduced by Trace as a "song for all of us," the red-white-and-blue message that "tough times don't last, tough people do" resonated immediately. Talk radio began playing the song and media asked, "is this a political anthem or simply an American anthem?"


As Trace told ABC News Radio, "I'm just really proud of the song, and to me, the song just says -- sometimes we need to be reminded of who we are, where we come from and what our history is. We've made it through tougher times than this."


It is a relevant message of encouragement as Americans everywhere face extreme economic times, natural disasters and the everyday struggles of raising families and getting by. The reknowned Country star has overcome many personal obstacles of his own and he told USA Today’s Brian Mansfield that he was reminded of the example set by his own lineage while recording the song.


"My grandma was the toughest old woman I ever saw in my life,” Trace told Mansfield. “She'd still work in the garden with an old push-plow until her late 70s. Just the toughest old woman I ever knew and, at the same time, the godliest creature that I ever knew. That's the point of this song. That's what we have in our DNA. That's what we come from."


“Tough People Do” was written by Chris DuBois, Jason Matthews and Joel Shewmake and will appear on Adkins' upcoming album (title and release date to be announced).


Most recently, Trace premiered his new GAC series, "Great American Heroes," which spotlights everyday Americans making an extraordinary impact in their towns. As announced last week, Adkins will host the American Country Awards for the third consecutive year on FOX in December.


FOR MOR INFO VISIT: www.traceadkins.com

FOR THE LYRIC VIDEO: http://youtu.be/StI1bjSTRYU


About Trace Adkins:
Trace Adkins is one of Country music's most versatile and accomplished entertainers. His instantly recognizable baritone has earned gold, platinum, and multi-platinum albums with total sales surpassing 10 million. He is the author of A Personal Stand: Observations and Opinions from a Freethinking Roughneck. He charmed millions as a finalist on NBC's The Celebrity Apprentice and he was recently seen in the box-office topping theatrical release, The Lincoln Lawyer. In December 2012, he will serve as co-host of the American Country Awards on FOX for the third consecutive year.

A member of the Grand Ole Opry, Adkins was raised on Country and Gospel music and is known as an artist who speaks his mind and honors the past. The 6'6" former oil rigger-turned-Country star is the father of five daughters. Adkins has famously faced his share of life-changing events – most recently a fire claimed his home in June 2011 in Tennessee. With his family unharmed, Trace requested that fans redirect their kind offers of support to the Red Cross to help those in need.

Trace Adkins’ last studio album, PROUD TO BE HERE, featured the Top Ten hit, "Just Fishin'" and debuted at #2 on the Billboard Country Album Chart in August 2011 by Show Dog - Universal Music. He is currently preparing his eleventh studio album (release date to be announced).




Tiffany Shipp / Chad Davis

shipp@sunshinesachs.com / davis@sunshinesachs.com