TOBY KEITH PARTNERS WITH CLEAR CHANNEL RADIO Press Run Set As He Pours Hope On The Rocks Tuesday (10/30
(NASHVILLE, Tenn.) The wait is almost over for music fans hoping to get their hands on Toby Keith's new album Hope On The Rocks, out Tuesday, Oct. 30. One lucky fan, however, will be getting their hands on the keys to his truck as well.
Toby and Clear Channel Radio have partnered for a text-to-win promotion airing on every Clear Channel country station from Fairbanks, Alaska to Key West, Florida. Winners of daily cash prizes will also be entered to win a new Ford F-150, and will be flown to a secret location where Toby will personally hand over the keys. The truck will also have a custom Toby Keith iHeartRadio channel on the Ford Sync digital dashboard.
The contest is just one of the ways music fans are being primed for Tuesday's release. The album's first single "I Like Girls That Drink Beer" has already rocketed up the charts and is enjoying widespread airplay. The video for the next single and title track was filmed this week. And the high-profile Oklahoman will be featured prominently in national media during the week as well.
A Los Angeles press run will include stops at Nickelodeon, The Tonight Show with Jay Leno, the Late Late Show with Craig Ferguson and The Talk, where he will perform Hope On The Rocks' title track. Keith recently wrapped his 2012 Live In Overdrive Tour after again playing packed venues as one of music's top-drawing entertainers.
As always, Keith is the principle creative force behind his music, writing or co-writing all of Hope On The Rocks' 10 songs and producing the project. Away from music, his chain of I Love This Bar And Grill restaurants continues its rapid expansion, and his Wild Shot Mezcal has become a leader in its market segment.