TOBY KEITH VIDEO OUTPACES BIGGEST VIRAL HIT EVER "Hope On The Rocks" At Two Million Views In Less Than A Week
(NASHVILLE, Tenn.) When singer, songwriter and entertainer Toby Keith's "Red Solo Cup" became the biggest viral event in country music history late last year, the notion of matching that success seemed far-fetched. Until now. Toby's latest video "Hope On The Rocks" has crossed the two-million views mark less than a week after its Nov. 30 release.
A much different clip from the raucous RSC, "Hope" is nevertheless drawing viewers at a record pace. Built around Keith in the protagonist's role as a bartender, the black-and-white mini-movie follows the song's many characters through life's struggles.
In a sense, "Hope On The Rocks" is almost an emotional flipside to "Red Solo Cup," and showcases not only Keith's prodigious writing and story-telling ability - he is the song's sole writer - but also the acting ability honed in his two full-length feature films.
Directed by his longtime collaborator Michael Salomon, the video is also in heavy rotation at CMT, GAC and TCN. As the title-track from his new album, this single is racing up the country charts.
Toby Keith was recently named country music's top-earning musician by Forbes.