(Nashville, TN – March 4, 2013) - Trace Adkins is feeling the love on his 11th studio album, Love Will..., and he has confirmed that it will be released this Spring on Show Dog-Universal Music. The collection of sexy grooves, heart-wrenching ballads and up-tempo anthems about the world’s greatest emotion are worthy additions to Adkins’ long list of career hits. Starting today, fans can pre-order the album on www.TraceAdkins.com.

Like any labor of love, this album benefitted from relationships built over time and based on respect. The impressive list of producers who helped these songs stand up to Trace’s rich baritone include Tony Brown, Mark Wright, Frank Rogers, Kenny Beard and Mickey Cones. Additionally, several unexpected guests (to be announced) will appear, since love is nothing if not a collaboration.

Trace is a man of deep integrity with a deeply irreverent sense of humor. He’s made a career keeping fans on their toes, making them laugh (“Honky Tonk Badonkadonk), making their hearts swell (“Til The Last Shot’s Fired”), and making them weep (“You’re Gonna Miss This”, “Every Light In The House”).

“Hold on one second!” says Trace. “This is an album of love songs but in my book, ‘Hot Mama’ and ‘Badonkadonk’ are love songs! So don’t start thinking these are all ‘I’ll love you til the end of time’ ballads…but yeah, we’ve got those too.”

As Trace points out, the variety on Love Will…is layered. The album title itself is an open-ended question - love will build a bridge? love will move mountains? love will tear us apart? Any Country song can tell you that all of the above are true.

JOIN IN ON THE ACTION NOW! Beginning today, Adkins fans can get in on the love! At www.TraceAdkins.com, fans can now complete online tasks related to either Trace’s new album, his appearances on NBC’s All-Star Celebrity Apprentice and his role as a Red Cross spokesman. Fans who complete tasks will be entered to win prizes like a pair of Nocona Boots signed by Trace, a year supply of Trace Adkins Hightower’s Smoked Sausage, an iPod, or an autographed Trace Adkins-branded guitar. Grand prizes include a trip to the live finale of All-Star Celebrity Apprentice in New York City (regardless of the outcome) or an all-paid cruise aboard Country Cruising 2014.

About Trace Adkins
Trace Adkins’ trademark baritone has powered countless hits to the top of the charts and turned albums into Platinum plaques, selling over 10 million albums, cumulatively. The Grammy-nominated member of the Grand Ole Opry is a television personality, actor, author, spokesman for the Wounded Warrior Program, the American Red Cross and has performed seven USO Tours.

In his 2007 autobiography, A Personal Stand: Observations and Opinions from a Freethinking Roughneck, the 6'6" oil-rigger recounted his rise to fame, brushes with death, and battles with personal demons. He also explains just how the world’s biggest alpha-male handles fatherhood with five daughters. In 2008, Trace’s integrity and wry humor served him well as a finalist on NBC’s The Celebrity Apprentice and prepared him for his return - on behalf of the American Red Cross – to NBC’s All-Star Celebrity Apprentice (Sunday nights, 9PM EST/PT).

Trace has played a tough as nails biker in The Lincoln Lawyer (starring Matthew McConaughey), he developed and hosted GAC’s “Great American Heroes” series to pay tribute to every-day Americans doing great things and he has hosted the American Country Awards on FOX for three consecutive years.

In 2011, Trace last album, Proud To Be Here debuted atop the Billboard Country Chart powered by the Top Ten hit, “Just Fishin’,” and his eleventh studio album, Love Will… is planned for release in the Spring of 2013 on Show Dog-Universal Music.